Dove really disappoint me. I change my shampoo every time just to figure it out which one is the best for my hair and used to compare them. I tried Dove Damage Therapy Hair Fall Rescue but it does not do what it claims. No reduction in hair fall whatsoever. This shampoo did help a little with my dry ends but made the crown of my hair so greasy and limp. I was embarrassed because it looked like I didn’t wash my hair. It also made my hair look dull. It was almost like a cream rinse instead of a shampoo. I am not sure exactly how clean it left my hair but it did not feel that clean. I don’t think I would recommend this shampoo to someone because of the way it leaves your hair feeling. As far as the effectiveness of this shampoo I would say its not very effective. This shampoo does have a very good smell though.I like all other dove products but not this one.