Let me be honest here I have been using this shampoo since past 2 years.i want to say that I like this shampoo very much.there are many other brands shampoo are available in market at this price but I like dove the most.after using dove instead of my regular shampoo I really felt that my hairs are more softer and shiny compared to my hairs before.and also my dull and frizzy hairs become much more manageable and it feels good.i feel this shampoo is definitely worth a try, so give it a try to make your hairs beautiful and shiny, I am sure you won't regret it.