Great insights. Tesla is the most obvious fit and given his embrace of autonomous technologies perhaps the upcoming book can offer insight into their fit.
Having been introduced to autonomous vehicles over twenty-five years ago and been writing about trends in this field for the last three years, I have a very different and more grounded view of autonomous vehicles than the authors.
Driverless Cars in a quick, easy read which is full of insight. It’s about the culture and process of business innovation with plenty of examples. It’s a must read for senior managers to are trying to grow a business and avoid being blindsided by competitors who are riding on new technology.