Well talking about Edelweiss its going to be one of the best companies in future because that’s the kind of product and services they provide to customers If you ask anyone in India that which is the best and stock market app in market. it would be edelweiss market app because it so easy to understand and even beginners can learn from it and I guess it is soon going through be a bank because other than concentrating on stock market app they are also provide financial services where they have all the products which a normal bank has And considering the mutual funds. Edelweiss mutual funds are always top performing and never fails to make the customer happy.Even if we check the share price of the company itself its been doubling every year which clearly says that the company is really focused and growing like anything Would definitely suggest anyone to go with edelweiss if anyone is looking for good services and products And yea of course every company has its on pro’s and con’s so I will point out it here Pro’s Good adviser Best performing products Best rate d app till now Best performing mutual funds Good service Best for people who is ready to invest and looking for a long term goal Con’s Not all calls from equity adviser are good Not in every state we can find a branch Not good for people who look for a very short term profit So these are the pros and cons I felt And it has an employee strength of 10000. It is around 237 locations and 120 cities all over India and a client base around 10 lakhs .The company has acquired morgan asset management company thus widening its coverage and hold in the commodity segment In 1995 established sub broker has a sub_ broker and franchise network of around 4300 making it one of the stock brokers with highest offline presence Edelweiss is pretty smart in terms of its brokerage plans making sure a potential client can make a choice of his/her plan as per their own requirment. It has divided its brokerage plan into trader and investor segments and within these segments there are further segregation based on the kind of investor and trader or user is Brokerage calculation depends on the trade value. For instance if you trade for worth of rs 100000 in equity delivery and being charged brokerage rate of 0.5 percentage so it is around 500 rupees for that particular trade.Other advantages would be: A decent array of trading platform across all devices Free call and trade facility Wide range of trading and investment opportunities Customer care is always available It provides IPO( initial public offer) funding It provides ESOP( employee stock option plan) funding Each clients will have a particular relationship manager Good response from the acquired RM Trader lounge: Well this is a browser which can be used by people who have experience in trading and it can be accessed from anywhere by just logging into the system. It does not require any download or install and can be used directly through a browser The platform is compatible with most of the leading browsers with complete responsiveness and adaptability