Some women prefer matte, some prefer gloss . I proudly admit that I like both. the choices depends only my moods and the purpose of usages with my dress outfit. These lipsticks are very graceful and give a tremendous look. There are variety of types in Elle18. A middle class woman easily but this products. This lip balm is hydrating and moisturizing but a little bit too creamy and guess . Though it is very easy to carry.