I have been using this product from last 1 Month and I think everyone should try this product at least once. This brand offer so many different types of make up with suberp quality and affordable price. I love the different shades of Elle 18 lipstick .it looks very rich after applying it. texture : smooth, rich , matte finish, no glitter easy in use one stroke lip shading. The price is only rupees 100/- but the only problem with this lipstick is that it doesnt stays for long time ( it is not a long lasting lipstick )