I have been using this cream on and off since my college days. It is a very good product from Emami. In college days, every boy in hostel used to use Fairness and handsome and for good reasons.
Emami claims fair skin in just 2 weeks. I doubt their claim because my friend who has a bit darker skin, it took at least a month before we could notice any changes in his skin tone.
In direct sunlight my skin gets tanned so to compensate for the dark skin, I use fair & handsome and it works great. Sometimes you can feel the change in skin tone instantly after applying cream on face.
If you want to make your skin tone a bit brighter and want your fair colour back after getting tanned in sunlight them I will highly recommend this product to you.