I am using this cream since I was 12 years old and now I am 17 and I found this cream as a very useful one. It’s effect is not so long but it gives you brightness just in few seconds after applying it. If you will apply this cream properly and use it regularly, I m sure that you will get good results very fastly. Fragnance is also not long lasting and smell is also very poor. It is a medium range price cream ( not very high nor very low) but average.