My family loves pav bhaji a lot so I have to prepare at least ones in a month. But never think of any other pav bhaji masala besides everest. It gives perfect flavor also it doesnt give artificial red colour to the bhaji as other pav bhaji masala brands give. It also has some combination of masala which gives amazing blend to your bhaji. Last month when I prepared pav bhaji masala my family members said pav bhajis aroma has spreaded around.besides that packaging is also good.you can store remaining masala properly in a box. I and my family is very happy with everest pav bhaji masala and will use it in future too.