Though their display has the most vivid range of colors displaying the best of indian, but I believe they took the idea of being organic too seriously and are actually using it as a way of coloring the clothes because with every wash the color fades and cloth turns older soon. Being a big FanIndia I bought many ethnic clothes, and most of them lost their real look soon. Also not at all reasonable, not worth the money. Beautiful and expensive accessories. But yes the skin and hair care department is must try.