Fair and Lovely brand generates a range of products for enhancing your fairness and beauty. The fair and lovely creams range has been in the market since a very long time. Yami Gautam endorses the products in TV commercials and everywhere who is already very light-skinned. This facewash does nothing to lighten your skintone or anything and is just an ordinary facewash like the other ones available in the market. I didnot really like this product as it leaves my skin very dry and rough.