This is one of the most popular and cheapest cream for fareness.i am using it for past ten years and satisfied with it.best feature of this cream is that its not greasy and suits almost all types of skin.Although one cannot get fairness as shown on commercials but you can use it for touch up.effects last for two to three hours.smell is light and dose not leave white cast and very light on skin gets absorbed very quickly into skin. Overall it give full value to your money.