Fair and lovely is the oldest cream in the Indian market but still it has not lost its popularly.It became an overnight sensation after Yami Gautam the fairest girl in bollywood started advertising it and her so called claim that it is the best fairness cream in the world. The advertisers of the product know how to attract a huge audience with their tactics. In a country like India where everyone is obsessed about fair skin and a person’s race is his/her identity such fairness products are hugely used especially by the youngsters who want to gain bubble reputation with their fair skin.First of all let me tell you that no fairness cream can make you fair. Skin tone is totally genetic and also depends upon the area where u live.Like people in the equitorial regions are likely to be dark since these regions receive the direct sun rays.So how can a so called fairness cream change the genetic composition of a person. Fair and lovely only gives an instant white cast which does not last for long.It’s texture is super greasy and looks horrible when you sweat. A person must be judged on the basis of personality, behavior, hard work, honesty and not fairness. Such fairness creams just promote racism.
Pros- affordable, sturdy packaging
Cons- formula, consistency and claims.
Verdict- stop using these fairness products. And you don’t need to look fair to be lovely.