Fem fairness naturals gold creme bleach is a very good way to get fairness . It is a healthy way to get an instant glow . FEM glow has NO ADDED AMMONIA , which makes for a gentle and safe advanced fairness system. It has real gold added in the formulation. It comes with a rejuvenating fragrance that makes the bleaching experience more pleasant. From my personal experience I think it is very safe to use and we get instant results . Also it is not so costly and also saves our time . We just need to apply it in our face and wait for 20-25 minutes and after that we just need to wash our face and we will see the golden shine on our face