Since I hv fine straight hair, it almost looks that my hair lacks enough volume. I have been a regular user of Lo’real Serie Expert Volumizing shampoo which costs around Rs.300 in India and only available at salons. I have always been wanted to find a cheaper option. The other day I saw an ad on TV for Fiama Di Wills, a product of ITC.
Trusting the age old company I went to the supermarket and got Fiama Di Wills Volume Boost. Tried it. And I conclude that: After washing, until your hair is dried up, you would have a "mousse like" feeling and would feel a little heavy. Once dried up, it gives your hair some volume for sure but, if you have rouch dry hair, DONT go for it. since my hair which is very smooth and oily, now has a little rough texture, not oily(which is actually good for me) and some volume added.
but if your hair is like mine, oily, smooth and fine, go for it It would be wrong if I compare it with loreal serie expert coz its one third the price. But anyway, its an average shampoo like all others in the Indian market. Loreal still is superior. Cheers!