The first trigger to buy fiama di wills was the credibility of ITC and their experience in diverse FMCG categories, as they believe in high quality products after extensive market & product research.
The second reason a variety of products for different needs in different packaging and attractive color and packaging shapes. The bottles are transparent, which make me look through the color of shampoo etc. The looks I think will definately attract many of us. Then comes the experience of product. The aroma/ fragrance was perfect. The shampoo was really smooth as other brands . but the gelly effect was impressive.
After usage, the aromas remains for some time and was quite refreshing.
Fiama has high imagery -> fiama di wills itself gives an international feel and gives high value in an affordable price which is Rs. 99 for the big bottle. I definately recommend people to definately try fiama as per their needs.