I had no such knowledge on firstcry.com. But I visited the firstcry franchise shop in vijayawada in Eluru Road. I bought objects for my child. It seems to be qualitative one.
I have some knowledge on the website because I have visited the website recently, the response from customercare is just like that same from the shop.
One drawback is that product’s cost is too high comparing with that of other shops for the same objects. I bought a sound article at here which is now good and quality.