The last few months of my life have been very exciting. I suddenly have a very happening nightlife. Every night, me and my wife finish up our chores, surround ourselves with bowls of snacks, connect the laptop with the TV and go shopping.
Online shopping is not a new idea in India, but it has become a practical idea now. Most of the shopping sites are funded today. They have the money, the set up and the understanding of the business. They are serious about their branding, quite a few spend crores on advertising and evoke the trust needed to shop on the basis of a few photographs.
Flipkart is definitely, the biggest e-commerce site in India. There is a Flipkart delivery guy trolling around my house my office and everywhere else I go. Like the Maruti service station ad says, you are never too far from one. They started with books and now sell almost everything.