Gone are those days when fogg used to rule the markets. Whenever anyone spoke of deodorant the first name that came to everybody’s mind was fogg. Nowadays there are better substitute which offer much better than fogg.
The major problem about fogg is that axe hasn’t moved ahead since the time they have stepped on no 1 deodorant brand. The rest have come from behind and overtaken them.
The bottle design is little bulky but the design is stylish. It’s way easy to use as compared to other products.They lack imagination nowadays and that’s what has given them a major setback.
The lasting effect is 4-6 hours. Why would people go for deo that last for only 4-6 hours when they can buy deo that lasts for 6-8 hours?
The only thing that has been left in their favor is their brand appeal but soon that too would vanish if they don’t take giants strides back into the market. Axe still has that craziness amongst the people and at times some people do appreciate about the deo. I would prefer engage but if you don’t like engage then the next best is axe or maybe Adidas as well.