Hahaha, that’s true.! This famous tag line used in the advertisement is soo true. Coz this amazing deodorant has got a lovely smell that stays whole day. I have been using this Deo for quite sometime now and I have noticed the difference myself. I have just stopped using all my other perfumes and Deo and just use this one now. I can bet you that you will also love this Deo like me once you start using it.