E - Commerce can never boom in India thanks to companies like freshtohome.com. Beware of these guys - they make all tall comments about chemical free fresh stuff but lacks substance, quality and cheats in weight and products. Absolutely useless company - stay away from them. Shame to see such a company being let to operate in the Indian e-commerce space. Finally if you dont make a not so good comment on their facebook page, they delete the comment and block you so that the other customers visiting their page cannot see your comment or feedback. Now you decide, on what principles they operate? They store all their fish and locally buy them from stores in Bangalore and make claims that it has come from Kerala etc. They are way higher priced in the market.