Well for the generation who is accustomed of cola drinks talking about frooti is like talking about childrens stuff at all, yet we cannot credit frooti as childrens drink as for india frooti has several credits to it like
1.first company to introduce tetra pack in 80’s
2.quality consistency assurance
3.throughout year availability(in those 80’s day)
4.efficient & unmatched distribution channel of parle
Now coming to why we buy this drink..
1.really safe for health conscious
2.children all time favourate drink
3.women prefer it too a great extent
4.old generation manytimes still take it as a substitute of real juice
5.young generation although try 2 experiment it ocassionally yet they rate it as a really gud drink(appy is another gud attempt of parle agro)
Sum flash back memories about frooti
Initially parle distribute frooti through their same tried & trusted distribution channel with thums up, limca, maaza, gold spot....although maaza was similiar 2 frooti yet frooti was highly priced 2 create a distinct image of frooti
Wen maaza was taken over by coke then parle tried to position frooti as a family drink...with intence competition from once its erstwhile brother maaza of coke
Frooriis also known as more concentrated drink as compared to other mango drinks like maaza & slice as it has more mango pulps than them. Its mango frooti fresh n juicy ad slogan is one of the most recalled tv slogan
In recent times frooti is really facing stiff competition from mnc as well as local along with domestic company’s products like from dabur. Yet it had maintained its numero uno position kudos to its unparalleled distribution network
Let’s expect sum more jewels to frooti crown in coming days. As in today’s extremely difficult & competitive days its really very rare to find any indian products as no 1 best seller...