It lasts better than any other permanent red, though, and the color after the dark red in the dye washes out is nice too- a natural redhighlight color. ( My hair is resistant to dye though, so YMMV.) Anyway. Not perfect but the best permanent red out there for me.
And smells nice! Not like skunky Clairol crap. And I always get compliments on my hair color with this, and surprisingly even when it’s just done and it’s a purple black color, I’ve still had people think it’s natural.