Dear Mouthshut Community Friends!
Simple! Let me give you bullet points!
1.Hardly any company as a whole(at least the Board of Directors as a whole do not share a
common objective/Vision shared by them and accepted by them in Consensus!.)
- Very few top management directors have multi skill domain knowledge to understand:
3 keys in business mgmt.HR.Marketing.Finance.
So, understanding a business, forecasting a business, judgement about future outcome(laws of probability of events and outcomes)! hardly people can judge.
By basics, In India, atleast how many such my own personal experience, how many big corporate
give importance to their own:
Market Survey they do and believe the outcome, are the outcome analysis parameters are decided perfectly to understand customers’ needs and wants.
Hardly today, any big brand bothers about customer delight!( I do not want to name some big brands.at least 20 of them who have flawed at least with me I have all proofs, top majors including FMCG, Consumer Durable, Telecom, Mobile Service Provider, Banks.)
We only claim or just out of the lip, we say, vision statements, values, customer belief’ Customer is always right! we don’t practice within.
HR in most of the companies is still a
pay slip/salary generating machine
- a travel agent / reimb./taxation clerical dept.
- creates divide and rule by doing discrete politics with top, middle and bottom management.
First this HR myth has to be solved(how many of you agree on this! I am sure, every one! in your own true sense!(within your heart atleast! YES!)
- Market Research - We do just sake for the budgets being given.(in how many companies, management gives importance
first to:
- Performance with right attitude / discipline and professionalism in every domain
Reducing the performance to words and numbers, most of the companies, the very logic itself is wrong.
The validation done on market research and the realistic comparison w.r.t what they offer to the market( is it really happening?)
I have seen companies launched products already and the market research for launch of product is on. which means.as usual.India Inc. is impuntual or delayed professionalism.
*- If market research needs to be proper and precise.,
Let companies take a serious note of every complaint a customer lodges.,
This will make them understand the need within and out(internal flaws/external needs’)
then, start doing a proper datamining of the product queries, complaints, service issues,
operational issues thru’ a proper IVRS system or a CRM software.
- then, develop solutions and strategies exactly matching to the customers’ needs.
This might be of help to those who really want to improve upon their market understanding skills.
*Thanks and regards for an opportunity to share my thoughts with mouthshut community.