I think, Amul Macho stirred a fresh controversy on television advertising scene with the still famous cheap slogan "Yeh to Bada TOING Hai", they shamelessly still continue the slogan in a modified version, well Wild stone deo made an attempt to capture attention by showing a lady mesmerized by Wild Stone deo aroma worn by a hunk, and imagines a bed romp holding a puja thali.
Now even you can watch an ad of denver showing a chic riding bike offering front seat ride by sliding her booty behind to nerd and ingnoring the hunk, the new height of naughtyness is in the ad of Virgin Vjazz phone, where a guy almost seduces his GF’s mother giving her serious hints like if he is interested in her and not her daughter, and also Wild stone has managed to capture the Jija - Saali naughtyness factor in their new ad, drawing bad taste again, slightly trimming the ad now, where they have cut the part where the saali says to jiju, "kya main haath daal ke nikal ke doon" when the Jiju says "Mombatti meri jeb main hai"
It seems recession is driving companies and ad makers both mad, they would do anything to sell their products and no doubt such sleazy television commercials can drive sales for them to some extent, I feel sometimes Virgin brand feels proud to reveal the fact that there is no fun staying Virgin, get naughty get dirty.
You would find ipill and unwanted 72 contraceptive pill ads, titan fast track sport commercial, he got closer and closer gotta get rid of him, WTF, these ads are airing on popular teen shows like roadies and splitsvilla, well it fit’s the logic, they show the oomph factor and if you happen to loose ur mind and indulge in some bed sport, you remember these ads and save yourself.
I am not trying to get nostalgic of th good old days, television has changed with the generation but it’s trying to run ahead too fast, sleaze is not being naughty, it’s just too downmarket, somebody has to stop this.