Intelligent and exciting you may think at first. But the content of the ad lingers and takesyour thought process just for a fraction of a second to a gray area where you start analysing.
For those who are new to the ad. The Wildstone deo ad depicts a guy helping her sister in law when she sprains her ankle and he carries her in his arms to his bedroom. The suggestive ad perhaps is trying to show the wild side. Well seductively the woman asks if she is heavy. Not as heavy as your sister comes a reply.
I presume the director would allow for such wilder moments at his home. I am not sure, but what do we like to watch. Are we so crazy for getting attention of our Junta that the media has started creating ads which show "available" possibilities in the house?
How would the Art director/Ad director of this feel his sister being taken up by her brother in law? I think the incestous relationships being shown openly and being welcomed.
Either the media is running out of ideas or we at the Films Censorship Board are bored and looking for some excitement. If your thoughts on this are different that mine. I would like to know. Definitely not an ad where a family sits together and watches.