I have been using this toothpaste for quite a few years now, and I can safely say that it has brought most of my dental problems under control. It is not only effective, but it is effective for multiple problems like sensitivity, cavities et all.
Like other Amway products, you would need only about 1/3rd of the quantity of normal toothpastes for one use. It comes in a different style tube and 100gm costs around Rs 140.
But it is effective against tooth sensitivity and cavities too. This is the best toothpaste I have come across.