The premise of Go It Alone is simple: you can create a profitable business all by yourself, without employees, loans, or venture capital funding. Even better, your new business doesn’t have to be “small”: with some smart thinking and advance planning, there’s no limit to your potential profitability.
The major trend shift that makes this possible is technology: it’s now possible to make use of business services that used to cost tens of thousands of dollars for a few dollars a month. Combined with the ability to hire outsourced help from all over the world in lieu of hiring employees, smart entrepreneurs can make more money, set their own schedule, and choose their own projects. Comparative Advantage works.