Godrej expert rich creme is a kind of hair colouring and dye. Its very simple to use and my cousin sister uaing it to dye her hair. She has been using it since long but its side effects her hair. Hair start become white and now she has been suffering from white hair issue. Since it contain chemical in it thats lots of use this is not good for hair. Noe she has left to use any fying creme. Now her become neutralize as its original form.