Jim Collins is the co author of Build To Last with Jerry I Porras.Publication : Random House Business Books, LondonPrice : Hard cover Rs 750The book starts with interesting fact – Good is the enemy of Great. We don’t have great schools principally because we have good schools, we don’t have great hospitals because we have good hospitals, we don’t have great government, because we have good government Principally we all are satisfied with good.
This book is the result of author’s research projest (21 people involved in research !) of companies which has become great from good companies.These companied were selected from a list of Fortune 500 companied during the period 1965 to 1995.
Their research pointed out some surprising facts.Little known companied like Fannie Mae, Wallgreens beating giant companied like GE, Coca – Cola, , Intel.This book is about how good companied become great. What strategies they have adopted, what they have focused, how they have managed change, how they have motivated employees, customers etc.
Their verdict : Greatness is not a function of circumstance.Greatness is largely a matter of conscious choice.I found the book a great one.