Google is the most cover the content which is cover most othe information , I’m not talking about where the readers come from – Google Analytics will tell you that – butwhythey are arriving on your site.And, no, I’m not talking about keywords, clickbait headlines, or the SEO strategies that you and your team have put in place to attract clicks.Go more basic: what motivates people to read blogs generally, and why do they choose to read your blog specifically? It’s a different question and one that content marketers don’t often reflect on, instead assuming that people will go looking for content and that good content will attract more of those seekers.