Halo used to be on the forefront a few years back. Halo was close behind velvette’s heels (the founder of sachets) and had pipped it by bettering their sales.
Advertising was good. And when advertising and communication is good the product, is bought, used and liked.
In such products its the perception that matters more than reality.
Now the reality is that it has been completely been out of mind of people, because of the the blitzkreig by Pantene, Head and Shoulders, Clinic etc and has lost the advantage that they had. Even the like of Nyle have got them by their horns.
Its also clear that Halo is out of mind, I am the first one to write a review on it!!!