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3.1

Summary

Head & Shoulders Shampoo
James Buckley@jambutty
Apr 01, 2001 04:57 AM, 4667 Views
Heads I Win

As a general rule an advert on the TV or on a billboard will not have me rushing to the nearest shop to buy whatever was being advertised but one such advert on the TV many years ago stuck at the back on my mind and when I became unsatisfied with my current shampoo I remembered about it.


Made by Proctor and Gamble, Head and Shoulders is er! head and shoulders above other brands that I have tried. The white 400 ml oval cylinder bottle with a blue top incorporates a flip top that is easy to open and seals the liquid when not in use.


The creamy blue liquid produces a nice lather which rinses off easily and quickly leaving my 64 years old very grey hair clean and as shiny as grey hair can be and the anti-dandruff shampoo doesn’t leave a trace of dandruff.


However there is a problem but it has nothing to do with the product. Where I do most of my shopping at a supermarket named ASDA now owned by Walmart, ASDA has introduced their own version of an anti-dandruff shampoo which is about 10% cheaper and by a strange coincidence is in a bottle which is almost identical to the genuine Head and Shoulders bottle. It too is white with a blue top, although the blue is of a different shade. The label too has a striking similarity to the real stuff and just to confuse people even more both products are next to each other on the shelves without a separator between them. A neat little twist from ASDA is that on one shelf they have the 400 ml bottles next to each other and on the shelf below they have different sized bottles. But underneath the real Head and Shoulders bottle they have the ASDA bottle. So it is easy for the unwary, or in a hurry shopper to get them mixed up and buy the ASDA brand when they intended to buy the genuine article. Of course it could work the other way but the shelf content is always greater with the ASDA brand so I don’t suppose that it happens very often. I don’t know if such things happen in India but in England it is common for the supermarket brand of a product to be very similar in appearance to the branded goods, and of course they are always next to each other.

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