No Doubt Hero Company is a reliable company.May be it produce qualitative bike but I have very bad experience for Hero Plesur .It creates so many problem and always going to garage.After its free servicing it give me mental problem for its starting problem, milage and its parts damaging.Now this Pleasure is with me but I never recomend for hero product to anyone.In my next two purchase I take other brand and that is very good and give more milage having less maintaince cost.