There are many options nowadays to shop online. Also there are multiple channels offering shopping via TV. For someone like my parents, TV shopping is the way to go as they are not that competent in online shopping.
Here comes home shop 18.it has things that their core target consumers want. Low end electronics, clothes and kitchen accessories. In these fields they excel. Very good products but quality may be variable. But you get what you are shown. That’s the best part. Inclusion of COD has only improved ease of use