I think Hotstar is the first OTT service introduced in India. From then till now, Hotstar has changed the way of watching TV Shows. I’ve seen many people these days who watch TV Shows in mobile rather than TV.
UI of Hotstar is user-friendly and even not much tech-savy people can use it too.
In last update, now app’s landing page is showing shows and movies based on contents I watch. Thank god they updated because previously it was very annoying when everytime I had to see Saas-Bahu shows’ banner on landing page.
Although, I’m Premium user but I’m getting advertisement’s banner on homepage, this is not expected when I’m paying for the service.