With Idea in mind, a plethora of plans in there catalogue reminds their strategy to be a player in the market. I think Idea reaches deep in the rural areas than urban because of better network coverage and signal strength. A dependable network is always helpful. Many a time where major networks blink it remains awake as I found in many situations during travelling and touring. Large glossary of plans allows numerous options to choose to go according to everybody’s need. It is really easy to remember the mobile no.s of idea I think as compared to other operators seriously my own excuse. Customer care service is also up to the mark and responsive. An equal burden bear with other major players of this genre. Idea an idea to communicate always.