Idea was known for it’s cheap plans and best coverage. The coverage still remains the best, and also it’s 2G internet is great, also the 3G is best, because they offer affordable price, Dont knw much about the 4G cause I haven’t use, but their call packs, sms packs, roaming packs everything is affordable and provide the best service. Idea remains as the struggling telecom provider which is overtaken by other companies, as I’ve used this for over two years, they are one of the best companies.