I’m using idea for over four years, the service and everything feels good(i say this b’coz i’ve another sim and am more than fed up with the other service provider).
I used to like idea until recently, and the like turned into hate since the airing of their f**king 3g commercial.
I neither like nor hate the commercial as it is, but I just can’t stand the number of times that desperate ad is being aired inside a single programme.
the ad seems to be on every channel here(i’m from kerala), on every programme, and after every single ad during the ad break. if I change channel to escape the ad, then lo! the ad is there on the next channel too!
what a’fantastic’ media plan they have got. i’ve heard and seen people cursing the ad just b’coz they are fed up by watching it so many times a day(and night too, during night the attack becomes severe).
dear idea, your media plan has achieved one big thing - YOU HAVE TURNED ONE OF YOUR LOYAL CUSTOMERS(THAT’S ME) TO A HATER OF YOUR BRAND, JUST B’COZ OF THE REPETITION OF YOUR 3G AD.
take that commercial off air or cut down its number of hits unless you want to loose more customers.
or if you are itching to spend bundles of rupees, spend them on some charity than on channels.
(one last note: dear brand ambassador, how could you & your wife & your dad & your mom allow a company to commercialize your unborn child? there were so many other ways to bring home the very relevant message of controlling population. or do you believe that india is all eyes and ears for even the silliest news about your expected child? that we will all be thrilled on watching you telling that you f**ked ash before the time of 3g to conceive the child? if so, you and the idea brand are mistaken big time! indians are no more fools to appreciate cheap marketing tricks, at least the youngsters).