I had been a witness , as a reader, to the changes that took place in India Today over the last two decades.It has transformed over the years, packing more punch in it’s pages.
The launch and success of Outlook had contributed it’s part to this change, too.The competition has brought in some unhealthy aspect , small issues are being sensationalised and magazine cover is being made more scandalous to hike print order.
Big Cars and what not are being offered to subscribers to jack up subscription base... and all this at what cost? As a reader, what I expect is unbiased and truthful reporting.This, I’m afraid will take a backseat in this war of subscription race.The cost might go down, but at the cost of objectivity- that’s a big price to pay.
India Today, over the last decades has stood for objective analysis and truthful reporting.In the process it has won the confidence of millions of loyal readers like me who tend to believe what has been printed is indeed the truth.
Ultimately, a news-magazine can sustain and survive only by getting the support of its readers, not by offering gifts and mega-prizes.
If someone had closely followed the growth of news journalism over the years, they will find that the majority of today’s news journalists had been associated with India Today over the years.This speaks volume about the magazine, which has become an institution of its own.
Prabhu Chawla, the editor, is a veteran and commands huge respect in the political circles.Aroon Purie, the Editor in chief, writes great editorials and is the driving force behind the publication house. I would wish that the magazine should not stoop down to combat the competition, time will tell who is going to rule reader’s mind.
If you are flipping thru’ the pages of India Today, don’t forget to enjoy the cartoons of Ajit Ninan Mathew, the best and the most brilliant amongst his peers.