Baby lotion has been my favorite every since I can remember growing up. I will not buy any other kind of lotion. It allows for me to smell fresh and feeling soft just like newborn baby’s skin. Smiles! Helps protect baby’s tender skin against drying and friction, and leaves behind a mild, protective film that helps maintain the natural moisture balance of your baby’s skin. After bath time, smooth over baby’s entire body to soften and moisturize. Can also be used at diaper change to cleanse and help protect skin from dryness. As a warning, Keep this product out of reach of children. Even though it is for them when we use it on their bodies or ours, it still can cause dangers to them. I buy the whole line of Johnson & Johnson products for me and my whole family. We all love the products and find them to be of very high quality. If you have not tried this product yet, try it sometime, you will feel a big difference. Thank you for reading. :-)