Baby Shampoo Tearless is a hypoallergenic; Dermatologist and Allergy tested; Pediatrician tested. This product is as gentle to eyes as a soft caress. What could be more delicate than a newborn baby’s hair and skin? The eyes. Newborns do not have normal tear secretions to protect their eyes from irritants. That’s why they need a very special shampoo. Extra-mild baby shampoo is made from a very special combination of ingredients which during normal use will not irritate the delicate skin or eyes. Clinically proven, it is as gentle to eyes as a hypoallergenic, dermatologist and allergy tested shampoo can be. Of course, this product is highly effective, leaving hair soft, shiny, manageable and clean. I chose to buy this product over the regular baby shampoo just for my kids sakes. They love the product knowing it will not burn their eyes. I even use it daily on my hair. The smell is really nice too. smiles! I love the product! If you havent tried it yet, I recommend for you try especially if you have young children in the household. Thank you for reading. :-)