2008–2009 Career beginnings and My World
When searching for videos of a different singer, Scooter Braun, a former marketing executive of So So Def Recordings, clicked on one of Bieber’s 2007 videos by accident. Impressed, Braun tracked down the theatre that Bieber was performing in, located Bieber’s school, and finally contacted Mallette, who was reluctant because of Braun’s Judaism. She remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!", and, "God, you don’t want this Jewish kid to be Justin’s man, do you?" However, church elders convinced her to let Bieber go with Braun. At 13, Bieber went to Atlanta, Georgia, with Braun to record demo tapes. Bieber began singing for Usher one week later.