I have been a reader of this magazine for a few decades. The founder of this magazine was associated with the Indian Independence movement. So you will find that the articles/editorials speak more about the country.
There are very little references to gossip or unethical news items. The The clean image of this image speaks volumes about its authenticity. There are lots of stories reflecting the historical greatness of India and the current social issues.
This is a must read for Tamil speaking people who want to read a really decent cultured magazine. But the only thing is that this magazine must introduce new things/features/articles to keep its flag high.