It is a k-soap from the stable of Balaji Telefilms but is with a difference, or so claims its producer and TV czarina Ekta Kapoor.
Real stories are its USP ( unique selling point) . All stories are based on the incidents that have occurred in various parts of the country, she said, while formally announcing the launch of her new serial Koi Aane Ko Hai, based on supernatural theme, here on Friday evening.
Since the stories are not figment of someone’s imagination, even the treatment is not regular. It is the reality ( of the story) and not superficial aspects or special effects that will scare the audience, she said.