It is one of my favorite lipsticks I have. It gives absolutely matte looks in my lip. After applying it my lip externally looks dry. But internally it contains oil which make my lip soft and protect my lip from damaging.It last almost all over the day as it is. It is not too expensive as per its quality. I am using this lipstick since January and don’t have any bad effect on my skin.Even after using it, my lip looks far different than any other branded matte lipstick.