This lipstick from lakme 9 to 5 range is really good, the pigmentation of this is excellent, just 2 strokes of it and you’re good to go but if you want a bolder look you can definitely apply it in more than 2 layers, and yes it is matte in texture and stays on your lips for a good amount of time, the only downside of this product is that it is not Kiss proof, otherwise it’s a great product and easily available & you can also buy it online with great discounts.