Lakme eyeconic kajal is , I wont say very affordable or cost effective one, it is actually costly when comes to its quality , its very pigmented dark black kajal but it doesnt last more than 4-5 hrs claims to stay for 24 hrs and when it smudges its hard to remove even from wet wipes and cleanser . You need to rub it off with coconut oil in a cotton swab then only it wears off and make your eye area darker than ever which are not actually the under eye dark circles but its eyeconic effect . Its not permanent but yes its for 24 hrs( ironically stays for 24 hrs, as it claims to be) ????