Best iconic kajal ever. I usually buy it from nearby shop, sometimes from online sites.it claims no smudge and wins in such terms. I personally recommend my friends to use such product as it is easy to apply and known for its sensitivity. It is very smooth and black. If I compare with maybelline is blacker. But I have an oily eyelids and confidently say that this stays more on my eyelids and 10 hours claim is amazingly true.it is waterproof 100% . It does not cause any itching if do so.please check the manufacturing and expiring date. But else for all kajal lovers, get it now ??