Lee is comfort brand image in 1996 to 2005 but after some time the market is fluctuated due to some other brand images are moving faster in technological development so that lee is now feeling bad about brand image development program’s so is it necessary to adopt "New Products Development Strategy" to make a success of the brand
Lee is having both men’s & Women’s wear.
Kindly make it only for mens
Then it’ll new trends because as per my knowledge Raymond’s doing well because it is using brand ambassador’s like Cricketers-Virendra Shewag and others...but it is developing strategy of only mens suits so like that lee has to develop the strategy to build the market.
Now the time of inflations and recession in the market so can LEE brand able to survived in the market or what?
Goodwill has to be improved as for as technology developed....
Manjunath R
INDIA-Bangalore